The following advice from Iavor Ivanov can be applied to any networking attempt:

Finally, Iavor offered some advice for those looking to roll out a networked approach to social media strategy:

• Understand where your community is and what they are ready to learn or do and start there
• Understand what they are doing in the social space and their comfort level
• Facilitate the content creation, you can’t control it, but make sure you have a solid overarching strategy
• Guidelines or best practices that are flexible are important

via Beth’s Blog: How Nonprofits Can Use Social Media: A Networked Approach to Social Media: Strategy and Learning Are Key.