Low price = good?

There is more and more writing about the need for a change in lifestyle and business strategy, e.g. here or here. Yet, we still seem to be addicted to accumulating material wealth:

It’s not just cheap oil we’re addicted to: it’s cheap everything. And the world we’re entering isn’t really of Peak Oil as it is one of Peak Consumption.

via America’s Addiction and the
New Economics of Strategy – Umair Haque
.

A new book by Anthony Giddens, applies a well known paradox to the climate change debate and the slow progress we make in solving the mess: that people do not act on an incrementally growing threat until it becomes visible, by which stage action may be too late.

So if most people still think that the lower the price, the better, how do we get them to see the damage that does and the opportunity that lies in doing thing differently?

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