At least from my experiences, I believe that most businesses don’t understand collaboration. How many of your colleagues or customers are still emailing Word and Excel documents as attachments? If you are over 30 years old, chances are your business processes are still heavily influenced from the Microsoft dominated days of installed software more than two decades ago. The world is a different place now. There are plenty of examples of dynamic, young companies are prospering even when the partners are global dispersed, but they are still the exception.