A radical transparency about the ecological impacts may yet emerge from these efforts — and many in the business world are paying attention. A recent article in Harvard Business Review proclaims that sustainability has become an essential business strategy and the key driver of innovation. To be sure, there are large numbers of companies who resist — but they may yet join in, if markets shift toward brands that are more transparent about ecological footprints, creating a compelling business case.

via Radical transparency could lay bare the eco impact of our shopping | Environment | guardian.co.uk.